Brands, Businesses and Big Ideas

30 years of building brands, products, businesses, adventures and new beginnings.

I've spent most of my life building things.

Not just products. Brands. Businesses. Ideas. Adventures. New chapters.

Long before I became a coach, artist and writer, I spent over a decade working in product development, brand strategy and creative direction, helping companies understand their customers, identify opportunities and create products people genuinely wanted.

Over the years I've worked with brands including Sprayway, Mountain Equipment, Rohan, Douglas Gill, Orange Mountain Bikes, Animal, Reebok, Ellesse, Perry Ellis, K-Swiss and KPMG.

Sometimes my role focused on product design. Sometimes brand identity. Sometimes customer insight, positioning or creative direction.

What fascinated me most wasn't the products.

It was the people.

Who are they? What do they care about? What problem are we solving? Why should they choose this over everything else?

Those questions have followed me throughout my career and still sit at the heart of everything I do today.

Then I built my own.

After years helping other brands grow, I decided to create one from scratch.

PacaPod started with a simple idea and grew into an award-winning international brand sold around the world.

As founder, I wasn't just designing products. I was building an entire brand.

From customer profiling, product development and visual identity to photography, photoshoots, website design, ecommerce, SEO, Google Ads, Facebook campaigns, social media, marketing, PR, manufacturing and retail partnerships, every touchpoint mattered.

Because a brand isn't a logo.

It's how people feel when they encounter you.

It's the story they remember.

It's the trust you build over time.

More Than Brands

Alongside building businesses of my own, I've spent the last two decades acting as a mentor, sounding board and creative thinking partner for entrepreneurs, founders, creatives and people standing at a crossroads.

I've helped people brainstorm business ideas, shape new ventures, refine brands, overcome obstacles and discover opportunities they couldn't quite see for themselves.

I love those early conversations.

The scribbles on napkins.

The "what if..." moments.

The half-formed ideas that arrive with excitement and uncertainty in equal measure.

There's something magical about helping someone move from confusion to clarity.

It's one of the reasons coaching feels so natural to me.

Brands & Projects

PacaPod

An award-winning international brand built from the ground up. From concept and product design through to branding, marketing, ecommerce and growth, every aspect of the business was created and developed from scratch.

Jacs Waggett Art

A personal creative brand inspired by nature, adventure, resilience and connection. From artwork and storytelling to website, photography and social media, every element reflects my belief that creativity helps us make sense of the world.

Curious Creative Coaching

A brand born from three decades of entrepreneurship, creativity and coaching. Bringing together business experience, curiosity and personal growth to help people navigate change and create lives and businesses that feel aligned.

The Bear Truth Clinic

A complete brand creation project, developing the positioning, messaging, visual identity, imagery and website to create a trusted and authentic presence that reflects the expertise behind the business.

What I've Learned

Whether you're building a business, launching a product, creating a personal brand or navigating a major life transition, the questions are often surprisingly similar.

Who are you?

What matters most?

What makes you different?

How do you communicate that clearly?

The answers rarely arrive through strategy alone.

They emerge through curiosity, conversation, creativity and a willingness to explore what really matters.

That's where I can help.

Not as a marketing agency.

Not as a consultant armed with a slide deck full of buzzwords.

But as someone who has spent three decades building brands, creating products, launching businesses, mentoring entrepreneurs, starting over, learning from mistakes and bringing ideas to life.

Building Something New?

Maybe it's a business.

Maybe it's a brand.

Maybe it's a creative project.

Maybe it's a new direction.

Or maybe you're simply looking for someone to help you untangle the possibilities.

Whatever you're creating, I'd love to hear your story.

After all, every good idea starts with a little curiosity.

GET IN TOUCH, if you are ready to explore a 30 minute free consultation